Journalists Joining the “Dark Side”
More and more journalists have been leaving newspapers, TV and radio over the last several years and heading to the “dark side” (a.k.a. public relations). And with the economy tanking and media outlets...
View Articleif I offend you, will you buy from me?
Two ads recently came to my attention and both aim to make you feel bad about your lifestyle choices in order to effect a change in your behavior. Maybe if you feel bad enough you will buy their...
View ArticleCopywriting and marketing strategy made me eat cake for breakfast
How does your advertising drive decisions? I had an early morning yesterday. Looming over my head was a deadline to get some new ad copy written and a marketing strategy I needed to finish. I put...
View ArticleTop Ten Keys to Radio Advertising – Part 1
We’ve seen increased interest in clients considering radio advertising as part of their integrated marketing mix. Radio is an affordable advertising outlet. Since radio is genre segmented, you are able...
View ArticleTop Ten Keys to Radio Advertising – Part 2
As we shared on Tuesday, clients have been requesting more radio as a part of their integrated marketing mix. Our first five tips were focused on the planning of a radio campaign. Today, we are focused...
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